Customer chair Voice of the Customer

Thanks for making your voice heard

Voice of the Customer



Thank you for participating in a survey that was sent out by MarketDirection. We make sure that your opinions and experiences are passed on to the business you have shared your opinions regarding.

This means that your opinion, along with other respondents, are used as a basis when the business lays the foundation for their development work. We like to symbolize your voice, “Voice of the Customer”, with an empty chair at these meetings where important decisions are being made based on the survey results.

So, when you are participating in a survey, you are contributing to the current development of the current business!

Customer feedback


For us, it is extremely important that you feel safe when you respond to a survey that is administered by us.

In addition to complying with the rules of the Data Protection Regulation (GDPR), we also follow all the industry rules that generally applies to surveys. We maintain a very high security standard and handle your personal information with confidentiality.

In the survey invitations it is always clearly stated who the sender is – that is, the business that is conducting the survey.

On there you can also find information regarding how your personal data is processed and other terms and conditions that might apply to that specific survey. For example, if your participation is anonymous or not.

The data collected will not be sold or used for marketing purposes.

You can always find contact information to the business and to us at MarketDirection in the invitation. So, if you have any questions regarding the survey itself or the processing of your personal data, you can easily get in touch.


We ensure that only relevant personal data is processed in direct connection to the conduction of the survey. This means that only the minimal necessary type and amount of data is processed in each specific case.

In our surveys, we never ask for, for example account information or personal identity number.


Of course, participation is voluntary. When you participate in a survey, you approve of the processing of personal data that you can read about in the invitation.

It is always possible to unregister yourself from future surveys sent from MarketDirection on behalf of the business. This is done by clicking the unregister link in the invitation.

You can find our contact information on the bottom of this page. When you email us regarding a survey, please include the name of the business in question in the subject of the email, so that we can assist you faster.

Thank you for your participation